About Us

We don’t scream to be heard.
We stay silent and still get seen.

Lucid was never meant to fit in. It was made for those who move through the noise without becoming it. The ones who wear meaning, not labels.

We believe in quiet confidence. In wearing something that doesn't ask for attention, but still owns the room. There’s power in restraint, in black, in structure. We create pieces for people who live in the real – not for mannequins, not for the timeline. The process is slow. Intentional. Every stitch, every fabric, every cut is a choice. We don't chase noise. We avoid it. We don’t care for trends, logos or fake hype. Our work is about balance – shape, weight, silence. We want the overlooked to feel seen, and the seen to stay grounded. Clothing is energy. If it makes you feel stronger, it’s done its job. We don’t do costumes. We don’t do casual. We do Lucid.